Elizabeth Van Auken-Fresher Ideas. Better Results. Copy. Content. Proposals. Curriculum. Project plans and management.
First say to yourself what you would be; and then do what you have to do.
-Epictetus
Begin with the end in mind. That's what artists do. Creating a vision for success is where we start. That vision is inspired by solid reseach and diverse subjects. We use a hands-on, interdisciplinary approach to writing and project management, drawing on anthropology, education, science, math, history, popular culture, art, and business to envision the perfect, often offbeat, or unexpected solution.
Focus groups. Surveys. Field trips. Brainstorming sessions. Trips to the market, the beach, the museum, the grocery store--- whatever it takes to come up with an enlightened, fresh, meaningful picture that can be translated into an action plan. We begin with the end in mind, always aware that the journey produces the most vibrant picture. Next, we turn our attention to the roadmap, the project plan that will change the vision into a series of realistic, measurable tasks. Then we head out. Together.